Speed, as a feature.
Core Web Vitals remediation, frontend and backend latency tuning, edge architecture and performance budgets enforced in CI. Speed treated as a feature with a launch date.
The problem we solve
Performance is the highest-leverage UX improvement most companies ignore. A 1-second LCP improvement moves conversion, retention, and search rankings. But it's invisible to anyone not measuring, and it regresses silently the moment you stop. We make it measurable, gateable in CI, and improvable.
What we ship
- 01Core Web Vitals audit with real-user monitoring
- 02LCP, INP, CLS remediation
- 03Bundle analysis and code splitting
- 04Image and font optimization done correctly
- 05Edge rendering with Cloudflare, Vercel Edge, Fastly
- 06Database query optimization and N+1 elimination
- 07API latency reduction with caching, query design, async
- 08Performance budgets enforced in CI
- 09Synthetic monitoring and regression alerting
- 10Mobile performance: low-end devices, slow networks
What you receive
- Measurable improvement in Core Web Vitals at p75
- Performance budget enforced in CI — no future regressions
- Real-user-monitoring dashboard your team owns
- Documented optimization opportunities for ongoing work
Tools we use
Ideal for
- → E-commerce sites where speed directly maps to revenue
- → Sites with poor Core Web Vitals affecting search rankings
- → Apps with material engineering effort spent “making things feel snappy”
- → Companies whose mobile experience is hurting on real devices
How an engagement runs
- 01
Audit
Real-user data, synthetic tests, profiling. The work is identifying which 20% of fixes produce 80% of the wins.
- 02
Quick wins
Image, font, render-blocking JS, server-rendering — the changes that move the needle in a week.
- 03
Structural improvements
Bundle architecture, edge migration, caching, query optimization.
- 04
Defend
Performance budgets in CI so improvements don't regress as features ship.
How to engage
Performance Audit
Real-user audit with prioritized recommendations.
Performance Program
Audit + implementation + CI gates so improvements stick.
Performance Retainer
Quarterly tuning as the product grows.
Frequently asked.
01Can you make our site as fast as Vercel's?
Often, yes. We've taken sites from Lighthouse scores in the 20s into the 90s. Whether yours can get there depends on the constraints — we'll measure and tell you what's realistic.
02Will improvements stick after you leave?
We enforce performance budgets in CI. The site can't regress past the budget without your team explicitly choosing to.
Have a problem worth solving well?
Tell us the outcome you want. We'll tell you what it takes — honestly, within a week, in writing.
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