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Growth · 04

CRO that ships real lifts.

Experimentation infrastructure, funnel instrumentation and the engineering discipline behind conversion lifts that hold up after the test ends — not the spike that vanishes when the novelty fades.

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§In this practice
§ 01The problem

The problem we solve

Most CRO work is button-color theatre with under-powered tests called too early. We bring engineering discipline: properly instrumented funnels, well-powered experiments, durable lifts shipped, and a system your team can run after we leave.

§ 02Capabilities

What we ship

  • 01Funnel instrumentation with event taxonomy that doesn't drift
  • 02Experimentation platform: LaunchDarkly, GrowthBook, Statsig
  • 03Statistical methodology: power analysis, sequential testing, MDE
  • 04Test design that isolates causal effect, not novelty
  • 05Hypothesis library mapped to funnel friction
  • 06Iteration on real friction, identified through session replay and analytics
  • 07Performance-first CRO (speed improvements as conversion lifts)
  • 08Server-side experiments where client-side compromises matter
  • 09Post-test analysis: which segments lifted, which didn't
§ 03Deliverables

What you receive

  • Experimentation platform integrated and tested
  • Funnel instrumentation with a documented event taxonomy
  • Shipped lifts with retained measurement
  • Hypothesis backlog ranked by expected impact
§ 04Stack

Stack we reach for

GrowthBook · Statsig · LaunchDarkly
PostHog · Mixpanel · Amplitude
Hotjar · Fullstory · Microsoft Clarity
Segment · RudderStack
§ 05Ideal for

Ideal for

  • → E-commerce and SaaS with material funnel volume
  • → Teams running A/B tests without statistical discipline
  • → Companies investing in growth without a real experimentation platform
  • → Funnels with clear friction points but unclear root cause
§ 06Process

How an engagement runs

  1. 01

    Funnel audit

    Instrument the current funnel honestly. Identify the friction with real data, not opinion.

  2. 02

    Platform

    Experimentation platform integrated, methodology codified, dashboards live.

  3. 03

    Iterate

    Tests run with proper power, results analyzed by segment, wins shipped.

  4. 04

    Hand off

    Your team runs the system. We hand over hypothesis backlog, methodology and dashboards.

§ 07Engagement

How to engage

01

CRO Audit

2 weeks

Funnel and instrumentation audit with a ranked hypothesis backlog.

02

CRO Program

3 — 6 months

Platform setup plus active experimentation cycle with our team.

03

Advisory

Ongoing

Methodology and test-design support for your in-house team.

§ 08Common questions

Frequently asked.

01How big does our traffic need to be?

Honestly, more than most companies running tests have. Below a certain MDE×volume, A/B testing wastes more cycles than it saves. We'll tell you when you're better off shipping decisions on judgment.

Have a problem worth solving well?

Tell us the outcome you want. We'll tell you what it takes — honestly, within a week, in writing.

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