Skip to content
OperationalLast ship · 4h agoIn flight · 6 engagementsReply within · 4hSenior partners onlyMMXXVIOperationalLast ship · 4h agoIn flight · 6 engagementsReply within · 4hSenior partners onlyMMXXVIOperationalLast ship · 4h agoIn flight · 6 engagementsReply within · 4hSenior partners onlyMMXXVI
SmartyDevs
← All practicesGrowth Engineering
Growth · 05

Marketing analytics your finance team trusts.

Server-side tracking, multi-touch attribution, marketing-mix modelling and the data infrastructure that survives privacy regulation and ad-block reality.

Start a conversationExplore all practices
§In this practice
§ 01The problem

The problem we solve

Most marketing analytics is broken — under-counting due to ad-blockers, single-touch attribution everyone knows is wrong, and a CFO who doesn't trust the CAC number. We rebuild the infrastructure with server-side tracking, proper attribution models, and reporting your finance team can defend.

§ 02Capabilities

What we ship

  • 01Server-side event tracking (GA4, Segment, RudderStack)
  • 02Conversion APIs for Meta, Google, TikTok, LinkedIn
  • 03Multi-touch attribution model implementation
  • 04Marketing-mix modelling at appropriate scale
  • 05Customer-data-platform setup
  • 06Consent management integration
  • 07Identity resolution across devices and channels
  • 08Reverse-ETL of warehouse data back to ad platforms
  • 09Reporting dashboards your CMO and CFO agree on
§ 03Deliverables

What you receive

  • Server-side tracking infrastructure
  • Attribution model implemented and documented
  • Marketing analytics dashboards with reconciled numbers
  • Documentation of methodology your CFO can defend
§ 04Stack

Stack we reach for

GA4 · server-side GTM
Segment · RudderStack
Snowflake · BigQuery · ClickHouse
Hightouch · Census
Robyn · Meridian
PostHog · Amplitude
§ 05Ideal for

Ideal for

  • → E-commerce and SaaS spending material amounts on paid acquisition
  • → Companies where CMO and CFO disagree on CAC
  • → Marketing teams affected by iOS / cookie restrictions
  • → Companies preparing to scale paid acquisition meaningfully
§ 06Process

How an engagement runs

  1. 01

    Diagnose

    Audit current tracking, attribution and reporting. Quantify the gap between what's claimed and what's true.

  2. 02

    Rebuild infrastructure

    Server-side tracking, conversion APIs, identity resolution — done correctly.

  3. 03

    Attribution model

    MTA, MMM or hybrid — chosen for your scale and channel mix.

  4. 04

    Reporting

    Dashboards your CMO and CFO can both defend in front of the board.

§ 07Engagement

How to engage

01

Attribution Audit

2 weeks

Gap analysis with prioritized remediation.

02

Full Rebuild

8 — 14 weeks

Infrastructure, model and reporting end-to-end.

03

Marketing Analytics Retainer

Ongoing

Methodology care as channels and privacy landscape evolve.

§ 08Common questions

Frequently asked.

01MTA or MMM?

Depends on scale, channels and goals. MTA for granular optimization, MMM for budget allocation at scale. We frequently run both.

Have a problem worth solving well?

Tell us the outcome you want. We'll tell you what it takes — honestly, within a week, in writing.

Start a conversation